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influence-turkey

Influence

This is an excerpt from one of my favorite books, and a classic on persuasion,  Influence by Robert Cialdini. The idea that underlays the entire book is that humans have certain evolutionary triggers that can be activated. The...
by Eric Matzner
 
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Entrepreneurship
steam ship engine

Story of the Broken Steamship Engine

here is an old story of a boilermaker who was hired to fix a huge steamship boiler system that was not working well. After listening to the engineer’s description of the problems and asking a few questions, he went to the...
by Eric Matzner
 
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Entrepreneurship
bridge fail

Where Is The Innovation?

his article asks a good question about where the all of the innovation is in our country. We seem to be failing at pushing the boundaries in many sectors. There are monumental improvements out there in what is called by futuris...
by Eric Matzner
 
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Entrepreneurship
Leonardo_da_Vinci_helicopter

Men of Lofty Genius

“Men of lofty genius when they are doing the least work are the most active.” -Leonardo Da Vinci Obviously you can tell this is true because I am posting this instead of doing work, but even now, who know’s wh...
by Eric Matzner
 
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Entrepreneurship
sierra

How Sierra Online Got Started In The Era of Floppy Disks

Read below about how Sierra-Online, a videogame distributor got started. Ken realized that there were a lot of games being programmed and a lot of new software stores opening around the country, but that there was nothing linki...
by Eric Matzner
 
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